Projecting a professional “visual” image when your customers visit your location is very important. Is your “audible” image professional as well? While phone etiquette includes answering your phone withing three rings and with a pleasant and professional tone, projecting a professional audible image goes beyond the basics. For example, when your customers are on hold, what are they listening to? If it’s “dead air,” there’s a good likelihood that a potential “new customer” might hang up and call someone else. If you are using a radio station through your phone lines while customers are on hold, they may hear one of your competitors’ ads… AND it’s illegal!!!

The NAPA On-Hold Messaging program can be one of the best ways to project a professional audible image by controlling what your customers hear. Our program offers options to assist you with your audible image by providing your customers with key information about your business, promoting add-ons, additional services, and specials while they wait. Take a look at the program page and find out more.